Whether you are a startup or mature business, a go-to-market strategy is a very useful exercise. Marketing ARM can address any or all of the following steps
I. Understand target market & size. Who should we go after?
II. Who are the decision makers on the customer end?
III. Value proposition (the “Why?”)
IV. Differentiation from substitutes/alternatives
V. Full product definition & future enhancements
VI. Demand creation
VII. Demand management, sales automation and marketing technology stack
VIII. Implementation and plan to scale
IX. Customer support, account management, client services. Structure and processes
X. Channel strategy. Distribution partners. Funnel visualization