Marketing ARM is predicated on making you a better, more efficient marketing entity that can be a leader in your space. We will build you a strategy based on sound, proven techniques with a strong emphasis on measurement.
For those looking for fractional customer acquisition solutions, we can offer precision, quality and results. If your business needs to test direct response but has been struggling whether to hire directly or retain an agency, ours is a great option. Hiring full-time senior marketing talent is expensive, and junior people have a learning curve and risk spending significant marketing dollars on unnecessary learning.
We have an array of talent to cover many facets of digital marketing, but are very contained and controlled for quality and specific purpose.
We do not charge on % of spend, so we keep things efficient and only spend what is needed to learn and optimize. The components we test are going to be the most likely to succeed for your business.
We help you with what you need today, and don’t push for more unless there is a solid hypothesis for additional opportunity.
Our three main areas of focus are strategically and pragmatically executed on, culminating in customer acquisition efficacy.
- Demand Generation for the short and long term. We can launch you digital campaigns, create new growth, or turn around a bad trend.
- Analytics are critical. We must first understand what we need to measure and have a vision for it. Then, a plan can be built to get the must-haves in place; with a scalable architecture to build to that vision. Meanwhile, we can use proxies to optimize.
- Marketing and Ad Technology is increasingly complex. There are too many media types, service providers and solutions to have complete command of each one in-house. One must take the business need, then match and apply a framework & roadmap based on a company’s ability to implement overall.
Here is a visual representation of how Marketing ARM works within this exciting, yet complicated world: