The worlds of Marketing, IT, Data and Business Process Management are converging now more than ever into what is referred to as Marketing Operations. We want you to own and have full command of your technology stack and associated operations. We enable this in several ways
- Marketing technology “skimming” – involving selection of only necessary platforms or components to support best-practices and processes for your business
- Data & analytics construction for full attribution, whether it is ecommerce or CRM oriented
- CRM selection and/or integration
- Implementation of A/B testing platforms
- Marketing automation platform selection, data, audience & process integration
- Full-funnel attribution enablers – omni channel
- Programmatic media technology selection and best practices. We were an early adopter (c. 2005)
- Technical and on site SEO optimization
- Talent identification and training on platforms and use
Below is an illustration of the amazing multitude of potential components that can be developed into a marketing operations technology stack